What is GDPR?
From 25th May 2018, the GDPR brings all EU member states under a common
regulatory framework. SalesJet takes GDPR compliance seriously, and in addition to appointing a
compliance officer to oversee our adherence to the rules, SalesJet have engaged 3rd party legal expertise to audit and advise on best practice. This investment enables us to assure clients that GDPR best practices are strictly observed wherever possible, at all times.
SalesJet's relationship with you?
SalesJet is a service provider, when you engage our services, we work for you, and
when we create data, we create data exclusively for you.
To put this in the language of GDPR and the ICO:
You are the data controller – data belongs to you and is not shared with any other client, company or third party. No messaging is sent without your oversight.
We are the data processor – we are the data processor. We work for you.
Does your marketing activity qualify?
SalesJet’s services are designed and offered solely to help businesses promote to other businesses, i.e. B2B marketing only. Before launching new client activity, SalesJet conducts an in-depth assessment to establish if the product or service, combined with the proposed targeting, meets the criteria for GDPR compliant business to business (b2b) marketing. This
assessment is called the Legitimate Interest Assessment (LIA).
Prior to conducting the LIA, suitability can usually be determined by the following two questions:
3.1 Will the product or service being offered benefit the businesses you are targeting, and not the individual?The product or service that you are offering needs to be of benefit to the target business, and when talking to any individual, relevant to
their business role only. It can help to consider the following examples:
If you are targeting companies that sell widgets, to offer marketing services designed to increase their sales of widgets,
then there is a clear, sole benefit to the company.
If you are looking to contact business owners in order to help them invest their hard-earned wealth, despite the links to their professional role, this is aimed at the individual not the company.
3.2 Are the services being provided equally beneficial to whomever may be contacted about them? If question one can be answered positively then a further test to the business nature of your offering is to consider the target individuals that you would like to introduce it to. The only consideration here should be job specific – typically department and seniority. Your offer should be equally relevant to whoever fills these role(s) at any given time, and in no way targeting any given individual.
SalesJet and Personally Indentifiable Information (PII)
At the core of the SalesJet's process is the identification of target companies. Whilst the details of this stage can vary, it involves no personal information at all. Once the list of accounts has been finalised we then determine the details of the individuals in the target role(s) at the companies. This stage typically generates Personally Identifiable Information (PII). Personally Identifiable Information (PII) data held is kept to an absolute minimum:
Business email address – emails are only stored that are on the target company domain(s). For example, if targeting a company who’s website is widgets.com, emails will be @widgets.com. No personal email addresses are stored, ever.
Social profile URLs
GDPR sets out a number of permissible circumstances (or categories) under which PII can be stored and processed, the most appropriate category in the case of SalesJet is Legitimate Interests. This link explains the Legitimate Interests basis for storing and processing PII:
To ensure client activity falls into this category, prior to engaging, we will carry out a full Legitimate Interests Assessment (LIA) with each new client. Essentially the LIA is a questionnaire containing a series of questions about your scenario. There are 3 areas that need to be satisfied for Legitimate Interests to be used as a basis for processing PII:
Identify a legitimate interest. The legitimate interest can be your own interests or the interests of third parties. They can include commercial interests, individual interests or broader societal benefits. The data processing is generally in your interests – whether it be to increase market share, increase brand awareness, or engage business leaders.
Show that the processing is necessary to achieve it. Can the same result be achieved differently? Core to the SalesJet service is the efficiency and constant drive to be the most cost-effective sales channel which we believe cannot be replicated using other methods.
Balance it against the individual’s interests, rights and freedoms. Would the individual expect their data to be used in this way? Would an individual who lists publicly their role within a company expect to be contacted about services that may help that company or their department within the company? No data processing may replace or infringe the individuals interests or cause unjustified harm
If SalesJet determines that your planned B2B prospecting activity does not meet the criteria for Legitimate Interests within the scope of GDPR then we cannot support the activity within any regions subject to GDPR.
Rights of Individuals
Opting Out & Exclusion Lists. All recipients are able to opt out easily to prevent further email communication being received. All replies to prospecting emails are logged and those prospects are added to your campaign exclusion list within 24 hours. SalesJet allows import of existing exclusion lists in advance of campaign activity. Exclusions can be submitted in the form of individual email addresses or full domains, and will prevent communications being issued to those email addresses or domains listed.
Subject Access Requests. All individuals have the right to request a copy of all data you hold on them. To support this you can email any SAR requests to [email protected]
and we will return this data within 72 hours.
Right to be Forgotten. All individuals have the right to have their data removed (to be ‘forgotten’) which is a request that can be carried out easily by your SalesJet account manager. Your data belongs to you and you can choose to delete some or all of it at any time. A conflict does arise in removing or forgetting an email address whilst at the same time keeping this address on an exclusion list to prevent future mailing. Where we have removed data, we will move the email
address to a separate exclusion list, encrypted using a one-way hashing algorithm (SHA1), ensuring we are able to prevent any future messages being sent to the customer whilst continuing to honour their right to be forgotten.
PECR and sending of B2B messages
Whilst GDPR controls the storage and processing of personal data in the UK, sending messages is regulated under the Privacy and Electronic Communications Regulations (PECR). This is very clear as to the requirements on business communication:
“You can email or text any corporate body (a company, Scottish partnership, limited liability partnership or government body). However, it is good practice – and good business sense – to keep a ‘do not email or text’ list of any businesses that object or opt out, and screen any new marketing lists against that.”
All SalesJet employees undergo GDPR, PECR and general compliance training, this covers the GDPR rule set in detail, the relevance and impact of those rules on SalesJet and our clients, and the steps we take to ensure best practice is observed at all times. We also make clear the consequences (I.e. penalties) associated with failure to meet the strict GDPR standards.
Data storage & data security
ISO 270001: We do not hold the ISO 270001 accreditation however we recognise the standards and operate a similar or better approach in most cases. We are working to achieve this accreditation
Storage: All data regarding our clients, prospects and employees is stored in commercial databases hosted in tier 1 EU data centres, encrypted both at rest and in transit. Access to the database is secured by both username and password and IP address. No passwords are stored in clear text, and access to any information is secured by individual user account access. All users with any kind of access have been issued with and agreed to SalesJet’s Data and IT Security Policy.
Data Security: The physical security of our data is managed by Azure – more details here:
Our database resides in an isolated environment, behind a firewall with all connections restricted by default. All Data (not just PII) is encrypted at rest, and has an automated anomalous threat detection system monitoring activity. Access to all systems is provided on an individual user account basis, with all passwords stored as hashed strings.
Backups: Incremental backups are continuously updated giving the ability to rollback the database to any point within the past 48 hoursBackups are encrypted at restIn the event of a back up restore, RTE (Right to Erase) data removals are automatically re-removed during the backup restore process.
Duration of Storage: To ensure private information is held no longer than necessary, all PII that is stored or processed solely for client campaign purposes is removed (by overwrite) after 24 months of client inactivity (or on request).
SalesJet is a UK based company and operates under UK law. Where the service is used to target countries outside of the UK we are unable to provide guidance or take responsibility for any additional or differing laws that may be in place.
Whilst SalesJet continues to take extensive measures to ensure best practice with respect to GDPR and PECR across all client activity, clients should take note that responsibility for compliance vests (in different forms) with all parties. SalesJet cannot be abreast of the constantly evolving regulatory frameworks in all countries at all times, as such it is important that you, as the client, have knowledge of your local regulatory climate and ensure your business operates within the relevant regulatory frameworks.